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August 1, 2014
By: TOM BRANNA
Editor
BrandSpark International has revealed the “Most Trusted” brands in the American CPG sector. Consumers’ reasons for citing a brand as being their most trusted vary by category. For health and beauty brands, trust is built on quality perceptions such as effectiveness (does the brand meet personal needs?) and perception of a fair price, said BrandSpark. Here are the winners in Happi’s markets: Health & Beauty Brands Anti-Aging Skin Care—Olay Body Wash—Dove Facial Cleanser—Neutrogena Found...
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